You have read our tips for Facebook and Twitter; now, we are going to teach you how to pitch your stories to the news!

Statistics suggest that campaigns that have received news coverage (both online or offline) raised 2 to 3 times more than campaigns that don’t. Furthermore, campaigns with news coverage also receives more anonymous donations. Examples of news covered campaigns include the Orly’s campaign and the Mama Jade campaign.

This blog post is going to teach you the basics of media outreach: news outlet selection, contact, email content, and follow up.

How to pitch your story to the media_FundRazr

News Outlets

New outlet selection is very important given every news source covers certain types of news. For example, TechCrunch covers tech while TMZ covers gossip.

For basics, we recommend you to tell your story to local newspapers because:

  1. They are easier to obtain coverage because they cover a niche area, so less competition.
  2. Your story is likely to be about someone in the community, so it’s very relevant to the readers; therefore, very likely to be covered.

Local newspapers include community papers, county papers, municipal papers and provincial/state paper.

If you don’t know any local media sources in your area, a simple google search termed “___area newspaper” will give you plenty to choose from.

To ensure coverage, we recommend that you contact at least 15 to 20 media outlets (TV, news paper, online news, radio). After all, the more people you pitch to, the more likely your story will be covered.


To contact a News outlet, you must [click to continue...]


Our 10 step infographic for promoting your cause on social media!


Step-by-Step Tips:

1. Create a dedicated website. Have a website dedicated to connecting your audience with your cause.

2. Your social media following is extremely important, so be sure to dedicate some time and effort to provide fresh and engaging content about your cause. This will increase your outreach and attract more followers.

3. But don’t forget about reaching out to traditional media. Newspapers, TV and radio are still great outlets for which to share your content to a mass audience.

4. Email marketing can be a great way to reach out to followers, groups and sponsors who associate with your cause.

5. Tailor your social media usage to attract followers, rather than generate revenue. Increasing your follower base will naturally increase your revenue as your increase your online reach.

6. Define your parameters, set a capped donation target and campaign length. This will give your audience a number to identify with and the capped length will bring a sense of urgency, which will have a greater chance of increasing donations. Donors like to know that they helped contribute to a specific goal.

7. Your cause needs to be relevant to your brand. People are less likely to donate or share your cause if they feel it isn’t genuine.

8. Put a face to your cause. By putting a face or logo to your cause, your brand awareness and familiarity increases which will make your organization much more recognizable which increases followers.

9. Don’t over promote. Over promoting your content can lead followers to feel like you are marketing

10. Make sure your posts carry your message in some fashion. Have a call to action that incentivizes followers to share and donate to your cause.

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5 ways to step up your crowdfunding game

1. Share On Social Media

When you fund raise using social networks, you create trust and visibility for the campaigns you create, support or share. Think of your crowdfunding campaign as a compelling piece of content and your goal is to build a community around your cause. By linking your social networks to your FundRazr you make it easier to share your campaign and connect with relevant people. If your content is good it will be spread by your community.

How do you make it sharable? You need to have a short and relevant pitch that tells a clear story. You also need to be active on social media and make it easy for like minded people to share your campaign, ‘Like’, ‘Retweet’ and Comment. Don’t just ask people to share your content, but return the favor. When someone makes a comment, respond to them. If someone has a question, answer them!

The community you build should be made of compassionate people, so the more valuable connections you make the more successful you will be in achieving your funding goal.

2. Tell A Visual Story

Crowdfunding campaigns with a video pitch are twice as likely to succeed. Create a video to tell your story, tell people who you are, what you’re raising money for and why they should support you. Embed a 90 second pitch video from YouTube/Vimeo onto your campaign. Post regular video updates about your campaign and share them and give the community you worked hard to build a chance to connect with you [click to continue...]



With the dominance of Facebook, Twitter, Instagram and YouTube in the world of crowdfunding, sites like LinkedIn may tend to get a bit overshadowed; but that shouldn’t mean, however, it is not a valuable asset for your non-profit. LinkedIn is a leader in the online business community and can be a great place for business professionals to discover your brand. If your non-profit decides to venture onto LinkedIn, follow these 4 steps to ensure success.

1. Create your organization’s page
Your employees should not only have their own personal profiles, but your organization should have a company page! The essential things that you should have are a header image, logos, and also an in-depth description about your organization and your industry in general. Also make sure to add in a link to your website and/or any featured groups.

2.Engage with Your Followers
Use images: According to LinkedIn, posts with images have a 98% higher comment rate, so don’t skimp.
Include links: Posts with links to other content have twice the engagement rate than posts without.
Add videos: Adding a video to your company page update can result in a 75% higher chance of that update being shared by your followers.
Post frequently: Organizations that post 20 times per month reach at least 60% of their audience. That works out to about one post per business day.

3. Maximize your presence by showing your organization’s value.
Include the services that your organization provides to your company page, such as fundraisers, volunteer jobs, or training programs. When you have many reviews and recommendations on your page for all of your events, products and services, it shows any potential members or donors the value that people find in your organization.

4. Recruit & invite more members to get more followers
Invite your current connections, members, and donors to follow your company page. Let them know what the page will do for them by providing important content, updates and general news about your organization to keep them informed; ultimately, leading your current followers to share your content with their own network of connections. This should, undoubtedly, increase your exposure and number of followers.



Increasing your nonprofit’s engagement on social media can be tricky and, at times, time consuming, but it’s importance for your nonprofit’s online presence cannot be understated. Whether you are just launching yourself on social media or looking for ways to improve your presence, following these 7 best practices will be sure to help maximize your nonprofit’s fundraising efforts on social media.

1. Prioritize your storytelling efforts ahead of marketing
Storytelling is crucial when it comes to promoting your nonprofit over social media. The number of donors and supporters following causes is rising, so prioritizing storytelling ahead of marketing will make your brand more recognized with certain causes which your nonprofit advocates. When storytelling, focus on the 5 most important content angles: success, urgency, statistics, quotes and humour. These approaches should be intertwined throughout your social networks. As a rule of thumb, 4 out of every 5 of your posts should include some form of storytelling (including blogs, web/news articles, video, photos, stats and quotes). That leaves only 1 out of 5 posts to provide a marketing element to your campaign. It is imperative to not post too many marketing-related posts to avoid your nonprofit from looking to promotion heavy; it’s just bad optics, and follower engagement will likely suffer from overdoing the marketing aspects on social media. Try to employ these tactics and content approaches in your social media strategy for better success.

2. Visual content drives higher engagement rates
Photos uploaded to Facebook get 5 times the interaction and engagement rates than posted links, while visually compelling photos uploaded to Twitter receive doubled retweet rates. On sites like Google +, links are mostly ignored while photos attract higher +1 rates and shares. Pinterest and Instagram have become digital imagery giants and are hotspots for social media and visual activity. Their dominance in this space emphasizes a seismic shift away from written content and towards entirely image and video based visual content as being the primary source for social media engagement. If you want your nonprofit to be highly shared, retweeted, +1’d, repined and liked, be sure to have the necessary photo and digital editing skills and libraries to produce solid content.

3. Your graphic designs should look professional
While on the subject of posting digital imagery, be sure to invest in a professional graphic designer or design service. Internet users have become very tech advanced and are able to detect quality designs from lackluster ones; as a result, they have come to expect quality design for all of your online campaigns. On social networks, they will make a snap judgment about your credibility based upon your branding, which can very good or very bad for your nonprofit depending on the quality of your designs. Having your avatars, banners and backgrounds professionally designed will definitely increase your credibility and number of followers. It is vital for nonprofits to understand the importance of aesthetics on social networks, so make sure to invest some time and money into creating an outstanding visual experience for your audience.

4. Curate your content
Very few nonprofits produce enough quality content on social media to have an effective content strategy when using multiple networks. Getting in the habit of searching, source and posting interesting content you discover to your social networks is a vitally important skill for any new media manager to develop and/or possess. After you’ve curated content, be sure to add a human element to your posts. As I mentioned before, storytelling skills is your nonprofits most important asset. Combine interesting content with an interesting story to maximize engagement.

5. Post breaking news and current affairs
Regardless of the size or reach of your nonprofit, you should always be ready to respond to breaking news or current affairs, especially if it is related to your cause. Some of your highest rates of interaction will come from timely content that is relevant to a current viral news stories.

6. Remember all social networks are mobile too
When you distribute your social media content, you need to assume that the majority of it is being viewed on a smartphone or tablet; therefore, it is important to study and understand how your content is being displayed on mobile devices. Take the time to figure out what content displays well on both computers and mobile devices as well as which; this will have a positive impact on your social media content strategy.

7. Higher Capacity equals higher frequency
This one is pretty simple. The more active you are on social media, the more likely your engagement numbers will increase. Nonprofits with more capacity for social media activity are likely to have higher follower numbers, engagement rates, shares, likes and most importantly, awareness! So remember, when it comes to distributing your content on social media: Quality, consistency and frequency are key!

There you have it! Follow these 7 steps to ensure your nonprofit’s content strategy successful on your social networks.


5 Tips to Make Your Crowdfunding Campaign Stand Out

You’re starting a crowdfunding campaign. You know you have a good cause but you find many campaigns that are similar to yours. How do you set yours apart? What is going to make your campaign generate awareness successfully compared to others? Here are 5 tips that can help make your crowdfunding campaign standout:

1. Your Campaign Needs to be Likeable
It seems like common sense but it bears repeating, people will back campaigns that they feel personally invested in the success of. Ultimately, you want to create fans and supporters. Present your story and your reasons for your cause. Demonstrate to your audience how passionate you are about your cause or campaign, it helps them to believe in your idea. Once they believe in and are passionate about your cause, they will help you spread the word and reach a broader audience leading to a more successful crowdfunding campaign.

2. Create and Post Original Content
Your campaign is unique and the content that you put out in support of it should be as well. Give visitors to your campaign a reason to support you; primarily, by using various social media platforms to spread the word and use these sites to your advantage. Strive to create posts and content that add value to the life of the reader and leave them wanting to come back for more. Posting pictures, videos and inspirational content are great ways to engage followers, who are more likely to share this kind of content with other followers. Also tell a compelling story; whether your campaign is personal, or for a cause, or business, it is very important to tell a story that will convey your passion to your followers. The more interesting your story is, the more likely your followers will be compelled to support you, share your content and donate to your campaign.

3. Connect and Engage Consistently With Your Followers
Social media presence a critical factor in successful campaigns, so take the time to connect with those that show interest in your campaign. Facebook, Twitter, LinkedIn, Pinterest and Google Plus are all useful social networking sites that will allow you to succinctly and quickly interact with those following you. These are also very heavily followed platforms, so sharing your content on these networks is likely to garner the best results. Building a solid social media base gives your campaign a more personable element; thus, increasing your likeability, which is more likely to increase the number of followers your campaign attracts.

4. Invest A Little Time and Effort into Your Campaign
While it would be wonderful if all you had to do was post a crowdfunding campaign and sit back as your followers increase, that could not be further from what is required. Successful crowdfunding campaigns require a significant amount of time each day spent updating followers, answering questions and marketing to your targeted demographic. This also includes building a detailed campaign page. Add content like photos, videos and a good story to your campaign homepage, to give it some extra visual appeal to help attract supporters. The combination of a visually captivating page and constant, thoughtful engagement with supports will make your campaign stand out.

5. Network with Influencers
A great way to give your campaign a jolt is to connect with influential individuals within your particular field. Reach out to people that already have amassed a following and ask them to help you promote your campaign. The more friends a cause or individual has on social media, the greater potential for a positive impact on your campaign. Non-profit and business campaigns will benefit the most from using influencers, but they can be effective in helping any campaign become more visible.


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