5 Tips to Make Your Crowdfunding Campaign Stand Out

You’re starting a crowdfunding campaign. You know you have a good cause but you find many campaigns that are similar to yours. How do you set yours apart? What is going to make your campaign generate awareness successfully compared to others? Here are 5 tips that can help make your crowdfunding campaign standout:

1. Your Campaign Needs to be Likeable
It seems like common sense but it bears repeating, people will back campaigns that they feel personally invested in the success of. Ultimately, you want to create fans and supporters. Present your story and your reasons for your cause. Demonstrate to your audience how passionate you are about your cause or campaign, it helps them to believe in your idea. Once they believe in and are passionate about your cause, they will help you spread the word and reach a broader audience leading to a more successful crowdfunding campaign.

2. Create and Post Original Content
Your campaign is unique and the content that you put out in support of it should be as well. Give visitors to your campaign a reason to support you; primarily, by using various social media platforms to spread the word and use these sites to your advantage. Strive to create posts and content that add value to the life of the reader and leave them wanting to come back for more. Posting pictures, videos and inspirational content are great ways to engage followers, who are more likely to share this kind of content with other followers. Also tell a compelling story; whether your campaign is personal, or for a cause, or business, it is very important to tell a story that will convey your passion to your followers. The more interesting your story is, the more likely your followers will be compelled to support you, share your content and donate to your campaign.

3. Connect and Engage Consistently With Your Followers
Social media presence a critical factor in successful campaigns, so take the time to connect with those that show interest in your campaign. Facebook, Twitter, LinkedIn, Pinterest and Google Plus are all useful social networking sites that will allow you to succinctly and quickly interact with those following you. These are also very heavily followed platforms, so sharing your content on these networks is likely to garner the best results. Building a solid social media base gives your campaign a more personable element; thus, increasing your likeability, which is more likely to increase the number of followers your campaign attracts.

4. Invest A Little Time and Effort into Your Campaign
While it would be wonderful if all you had to do was post a crowdfunding campaign and sit back as your followers increase, that could not be further from what is required. Successful crowdfunding campaigns require a significant amount of time each day spent updating followers, answering questions and marketing to your targeted demographic. This also includes building a detailed campaign page. Add content like photos, videos and a good story to your campaign homepage, to give it some extra visual appeal to help attract supporters. The combination of a visually captivating page and constant, thoughtful engagement with supports will make your campaign stand out.

5. Network with Influencers
A great way to give your campaign a jolt is to connect with influential individuals within your particular field. Reach out to people that already have amassed a following and ask them to help you promote your campaign. The more friends a cause or individual has on social media, the greater potential for a positive impact on your campaign. Non-profit and business campaigns will benefit the most from using influencers, but they can be effective in helping any campaign become more visible.

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Reach out to close friends and family to receive the first donations and support! It will legitimize your campaign for the rest of the world.
personal fundraising_FundRazr

Ask for help! It sounds easy, but it’s actually hard to do.

Many of us don’t like to ask for help. There are many reasons why we are afraid of it. We don’t want to seem helpless and needy. We may have been taught that it’s a sign of weakness, so we stick to the belief, “I can handle everything on my own”, even if it’s no longer the case.

In most difficult situations we think we will place a burden on our friends and family if we ask them to do something for us. Sometimes we feel unworthy of being helped by others. Or maybe we have a fear of rejection. “They have already done so much for me, I just can’t ask them for help”, “They have their own problems, why should I bother them with mine?”, “I don’t have close friends and family who will help me” (any of these ring a bell?).

We are all humans. We have doubts, even about our family’s willingness and ability to help us. A good starting point to change the way you think is [click to continue...]

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Every crowdfunding campaign needs to have a strong social media presence. FundRazr uses Facebook as its primary social media source. Your crowdfunding campaign should too. Whether it’s personal, a non-profit or various others, here are 10 reasons why it is important for your campaign to be on Facebook.

facebook-stats-infographic

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Fundrboogie

FundRazr is pleased to announce its partnership with fundrboogie, the world’s first Hip-Hop lifestyle crowdfunding platform. fundrboogie launches on July 7th. Through this collaboration, fundrboogie benefits from FundRazr’s six years of experience, and the knowledge gained from hosting over 50,000 campaigns and their technology.

FundRazr is excited to help provide their tools to fundrboogie to expand crowdfunding’s reach into the very influential Hip-Hop community, which continues to be underrepresented by mainstream crowdfunding platforms. fundrboogie is seeking project creators, fans, entrepreneurs and businesses to make and support projects that the Hip-Hop community wants to see come to life.

“As crowdfunding moves into the mainstream, people will prefer platforms that support their specific community of interest. The partnership between fundrboogie and FundRazr is the perfect solution for them. It provides customers with fundrboogie’s intense focus and expertise in the Hip-Hop community powered by FundRazr’s world-leading crowdfunding technology.” – CEO Daryl Hatton

More information on fundrboogie can be found at http://www.fundrboogie.com or on Facebook at facebook.com/fundrboogie. Follow them on Twitter @fundrboogie or Instagram @fundrboogie.

Fundrboogie Press Release

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People are often wondering how to get maximum exposure for their crowdfunding campaign using Facebook. We have spoken before on how social sharing is crucial if you want to get maximum reach for your crowdfunding efforts. This article will focus on the importance of the Facebook Status Update in order to crowdfund successfully.

FundRazr user Lisa Mazzotta says that a crowdfunding campaign:

“Is not something you can leave and expect to generate any sort of success with just putting your campaign up there. Great, you have made a video, great you have filled out the synopsis of what you’re doing but unless you include all the important elements and then work on it every day, you won’t see any traction with it.”

Facebook Status Update

Why should I post a Facebook Status Update?

Once you create a crowdfunding campaign, and include all the important elements, you want to start raising money. In order to do that you must aim to have a presence on your friends’ News Feed throughout your campaign. A status update allows Facebook users to share their thoughts, news and important information with friends. A status is usually short and gives information without going into too much detail. [click to continue...]

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11-twitter-best-practices

1. Provide your followers with useful, interesting and retweetable content
A non-profit that shares and retweets unique, interesting content is likely to be much more successful on Twitter than one that is overloading its account with fundraising asks and self-promotional tweets. Perception is key and people will be more responsive to accounts that a perceived as engaging, rather than self-promoting.

2. Write clear and concise tweets
Tweets should be well written and thoughtful. Tweets that are written in complete sentences without abbreviations are easier to read, and thus, are retweeted much more often. Second, tweets that end in either a period or a colon before the link are also retweeted more often and thus tend to have higher click-through rates. Unless you are a celebrity, a messy, convoluted tweet loaded with hashtags and incomplete dialogue isn’t worth tweeting; take the time to construct a thorough and thoughtfully formatted tweet.

3. Curate Quality Content through Retweeting
Don’t just tweet; retweet other’s information as well. Retweeting adds variety to your feed and engages followers, creating better credibility and quells any perceptions that your organization is over-marketing itself. Only a small number of nonprofits can generate enough quality content to exclusively tweet their own content; therefore, curating other content is a vital step to helping improve your Twitter following and engagement. Adding retweets to your strategy will help draw more attention towards your original content.

4. Tweet or retweet 2-8 times per day
In order to maintain a strong presence, it is important to tweet multiple times a day, but don’t overdo it! Sending out more than one tweet hourly actually decreases your click-through rate; however, for a nonprofit to remain relevant on Twitter it should tweet at least twice daily. The more active your organization is on Twitter, the better your presence will be; however, be aware of over-saturation actually detracting from your following. If you send out more than one Tweet hourly, consider decreasing your tweet rate and study the results to settle upon an optimal tweet-to-retweet rate.

* Tip: Include links in your tweets Tweets with links have an 86% higher retweet rate. Most highly shared tweets on Twitter links to external content. Your organization should utilize a strategy of posting shareable content, such as: Blog posts, news articles, videos etc.

5. Tweet on the Weekends
Your organization may not operate on the weekend, but that doesn’t mean that no one follows Twitter. Most brands do not tweet on the weekend; therefore, by tweeting on the weekend (yes, the weekend!), your organization will stand out from others. You might ask, however, how do I tweet when no one is in the office on weekends? No need to fret, you don’t have to be in the office to tweet on the weekend. There a great tools like Hootsuite that allow you the ability to schedule your tweets in advance. Simply pre-schedule weekend tweets during the workweek. Be sure to schedule at least one tweet on both Saturday and Sunday.

6. Upload Photographs & Infographics; make sure they are properly sized
Tweets with photos and videos are retweeted at much higher than those that don’t. When tweeting information, an infographic can be a great way to create a pleasing visual representation of your message and will engage your followers. The last thing you want, however, is to post a great picture, only to realize it is too big and has to be cropped. Seeing a picture in its entirety gives more depth to its meaning. Pictures that are cropped are significantly less retweeted than those that are not. In order to avoid this, try to keep your photo at 525 x 262 pixels; this the ideal Twitter photo size and will ensure you won’t have to crop your picture.

7. #Don’t #overdo #hashtags
Use hashtags strategically to mention important causes, campaigns and events – but NOT in every tweet! Using too many hashtags make your tweets much harder to read and, as a result, are less likely to be retweeted. Often, tweets without hashtags actually have better output than those with them. In fact, posting more than two hashtags will likely decrease your posts retweet rate, so be sure to #use #them #sparingly!

* Tip: Post with and without hashtags to give a gauge as to which strategy may work better for your organization.

8. Add a “follow button” to your online sources
Adding a follow button to your blog, website, or publication can help create more reader engagement. Having a button also makes it more convenient for readers to tweet out your information. Rather than going through the process of opening twitter and posting the information, having a button gives readers and followers the convenience of retweeting recent information on the spot—from your publication—which is more likely to increase activity and engagement.

9. Use your logo as your profile image
Be sure to have your logo as your Twitter avatar. Having your organization’s logo on your twitter account will make you more recognizable and credible, which will help with engagement as followers are more likely to act on a cause if they feel a visual connection with an organization.
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10. Put Statistical and Quotable Tweets in image format
Posting stats and quotes is common on Twitter, but if you are only posting text, your tweets can become boring and reader engagement could drop. Statistics and quotes that are in image format are more likely to be retweeted. Images capture our attention quicker and keep us engaged for longer. As a result, follower activity increases, meaning more promotion for your organization.

11. Be familiar with the Twitter Analytics Dashboard
Being familiar with Twitter analytics will be useful in helping you gauge and understand analytics like your retweet, click-through, and impression rates. Be sure to have this tool on hand so you can consistently monitor and update your organization’s social media output

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12 Must Know Fundraising with Social Media Stats

by Andrew Watson 18 June 2015

Social media is a vital medium for promoting and generating traffic to your campaign. In case you have had any doubts about the importance and impact of social media, statistics like these, as presented by our designer Vanessa Kazakoff, will emphasize why your campaign should be active on social media. Embed This Image On Your […]

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6 Essential Components Your Campaign Should Have Before Launching

by Andrew Watson 29 May 2015

Crowdfunding is a great way to raise money for your cause, but before you start your campaign, make sure you incorporate the right components into your campaign before launching it. FundRazr makes the campaign creating experience simple and easy; but before you start your campaign, comprise a small game plan. Make sure you have these […]

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5 Simple Steps to Spot Crowdfunding Scams

by Tatyana Kapkan 13 May 2015

Crowdfunding is popular these days, and for the most part, it’s a good thing, but there will always be scammers who want to take advantage of it. But if you expect crowdfunding to be full of fraudulent campaigns, postings, accounts and donations, you would be mistaken. Crowdfunding platforms have developed a sophisticated system of monitoring […]

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PR 101: How to pitch your story to the media and why you should

by Bob Mulholland 11 May 2015

You have read our tips for Facebook and Twitter; now, we are going to teach you how to pitch your stories to the news! Statistics suggest that campaigns that have received news coverage (both online or offline) raised 2 to 3 times more than campaigns that don’t. Furthermore, campaigns with news coverage also receives more […]

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