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Making the Most of Birthday Data

Everyone has a birthday (whether they like it or not)! Birthdays present a tremendous opportunity to make your donors feel valued. In the corporate space, it’s not uncommon to collect birthday data from customers to market specialized deals to them. For example, Sephora’s inexpensive birthday gifts and greetings for customers keep community engagement high and […]

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Fundraising for the #NoDAPL Resistance

As you probably know by now, the Standing Rock Sioux have been engaged in a protest against the construction of the controversial Dakota Access Pipeline, which will destroy sacred sites, and pose a huge ecological risk that extends to potentially poisoning their water supply. The original crowdfunding goal was modest: $5,000, enough to help a […]

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