Congratulations, you have almost made it to your crowdfunding deadline! Whether you reached your goal or not, your supporters need to know your next steps.

Follow this infographic for all you need to know on finalizing your campaign and saying thank you to supporters.

Share it, pin it, print it, but whatever you do … use it.

Campaign Coaching - The Finish Line

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In June of this year, research company Massolution reported that crowdfunding campaigns had already raised $5.1 billion in 2014; however, these crowdfunding projects were mostly businesses looking for startup capital and likely weren’t starting at zero, meaning organizers could offer substantial perks as incentive for contributors. And it worked.

But what happens when you need funding for a non-profit? How can your campaign achieve the same level of success when funds are already limited?

Non-profit crowdfunding success

Regardless if you’re trying to raise a few hundred or several thousand dollars, crowdfunding your way to success can be done with the right platform and (affordable) donor perks. Here are a few success stories to consider before launching your own campaign.

Maasai Wilderness Conservation Trust

In 2009, actor Edward Norton along with friends Shauna Robertson and Robert and Jeffro Wolfe sought to raise money for Maasai Wilderness Conservation Trust during the New York City Marathon. They raised $1.2 million in less than eight weeks, the bulk of which came from repeat, small contributors and landed buzz as one of the top fundraising successes of the marathon. Today the group helps others raise money for everything from employee relief funds to supporters for the ALS Ice Bucket Challenge.

Edward Norton’s project didn’t really focus on perks, but rather emphasized the sense of pride and humanism that comes with donating to important causes and encouraged contributors to get involved in the cause or charity beyond donating. But there is a less obvious perk for backers. Contributions on many platforms are 100% tax deductible; all backers received an email receipt to comply with IRS requirements.

Good Eye Video

Some platforms don’t allow for charity fundraising, but non-profits can launch a campaign to help fund projects. Good Eye Video crushed its $10,000 goal to travel to Kenya and create videos for non-profits. As an incentive for donors, organizers offered different perks like a DVD compilation of all the videos recorded on location in Kenya. Meanwhile, backers who donated $500 or more received an executive producer credit on the films along with photo keepsakes. One fun perk included having the contributors’ names included in a song on the Mbaka Oromo Choir CD.

The Bicycle Academy

The Bicycle Academy turned to crowdfunding to help people learn to design and make their own bikes. Pledgers received perks like T-shirts and mini bicycle frames. Their efforts paid off. The Bicycle Academy raised £41,690 (approximately $67,835) to get their business rolling. Although the Bicycle Academy is a for-profit with a social conscience and giving at its core, non-profits and charities also see success on crowdfunding platforms. The charity Maisha raised £1,000 (approximately $1,627) to raise money for an innovative art project in Nairobi’s slums. Backers received limited edition prints of paintings from featured artists, T-shirts with a photo by Kibera photographers.

Offer Creative Rewards

There are dozens of crowdfunding platforms to launch a campaign, but the real key is coming up with creative rewards and perks to entice contributors. If you’re raising money for a theater, give a behind-the-scenes tour and meet-and-greet with an actor in a current show. Think about small items to get the bids rolling like flowers or gift baskets or even digital photo frame featuring your non-profit or charity.

Remember contributors like to be recognized, so offer to spread their good deed. Put their names on your brochures and plaques and include them on your website. Interview them for an upcoming newsletter or host them at an upcoming gala and give them a plaque or award for their outstanding contribution.

Learn more about online fundraising for nonprofits with FundRazr


“When you start at the bottom,” says freshly minted Manilan entrepreneur Ana Serrano in a video illustrating her dramatic personal transformation, “you appreciate where you came from.” For Serrano, a petite woman with high cheekbones and an easy smile, that was a Philippine slum, where she and her siblings survived as scavengers.

“It was everyone for themselves. Each of us would have to find a way to eat. I thought I’d always remain in the dump, and that if I stayed there, I was worthless.”

But Serrano’s worth was not only recognized but fostered by Opportunity International, a Toronto-based microlending program that provides women just like her access to savings, small business loans, insurance and training so they might escape a poverty-stricken Third-World existence.

Of the developing world’s population living on less than two dollars a day, an estimated 70 percent of them are women. But a $180 loan from Opportunity International can finance a female-led business, thus breaking the cycle of poverty, forced labour and violence. What’s more, when it’s repaid after three months, that same $180 is loaned out to the next woman.

A raft of studies demonstrate that equipping disadvantaged females with access to financial services can dramatically improve the quality of life for their families. And the gains that women achieve through these monetary injections are typically invested in their own children. That sets up a powerful generational multiplier that accelerates economic growth.

Opportunity International was founded in 1971 by a man named Al Whittaker. While travelling in the developing world, Whittaker asked a group of locals what they needed. “Work,” they told him. “With jobs, we will solve our own problems.”

Over the past 15 years, the organization has created 10 million jobs through $6.8 billion in loans to more than 10,000 businesses. As of 2013, Opportunity was providing a wide range of financial services and business training to more than five million underprivileged souls in Africa, Asia, Eastern Europe and Latin America. These small-scale businesswomen use these funds to launch or expand companies, provide for their families and those of their neighbours, and elevate their lives to a place of dignity and joy.

But millions of people in the Philippines remain trapped in poverty. You can help rewrite their stories by making a donation to the FundRazr campaign in Opportunity International’s name. Or you can start a fundraising sub-campaign of your own on behalf of the organization, as Chris and Arleen Raper did, raising $4,700 more than their $10,000 goal; or Jeff Lucas, a Victorian who donated his $3,890 in Tour de Victoria pledges to the cause.

Today, Ana Serrano owns and operates her own little candy and snack store in Manila. “When I wake up in the morning I’m so happy,” she gushes from behind her streetfront counter. “I can’t believe I own my own business.”


People always wonder: “What are the benefits of raising money for animal rescue non-profits online? What’s the secret to make it work?”

How to raise money for animals in need

Here is our interview with the founder of one of the incredible non-profit animal advocates, Partners for Pets, who revealed their best practices on how to build an online community of supporters, what are the benefits of using crowdfunding platforms designed for Facebook, like FundRazr, and why setting up a fundraising channel for each individual pet is a good idea.

Who are Partners for Pets?

Partners for Pets is a group of volunteers who supports a variety of shelters in the USA, coordinates rescues for animals and increases their chances for adoption. Watch their video to find out how Partners for Pets have raised over $550,000 and saved more than 3,500 pets with a help of crowdfunding.

Reasons for Success

“How have you built an online community of supporters?”

Amy Adams, Partners for Pets: “We are almost exclusively a social media group. We focus on Facebook, but also have Twitter and Instagram pages.

We built our community on Facebook by posting nearly around the clock with admins in different time zones around the world. We keep our page very consistent and try to balance pleas for help with happy photos and stories when we can.

The shelter we volunteered at has two euthanasia days per week so the evening before we do blasts of posts on Facebook and Twitter for each dog on the list with a story, a FundRazr campaign’s link, and a dog’s photo.

We also have volunteers who send emails twice a week the day before euthanasia with dogs’ information and fundraising campaigns’ pages.

We try to stress how much dogs need in their campaigns and if we are able to raise enough funds for them.”

“Why do you set up a fundraising channel for each animal?”

Amy Adams, Partners for Pets: “When crowdfunding to save dogs, the challenge is how to get the donors’ and rescues’ attention when there are thousands of other dogs who need help in shelters. Many shelters take pledges from donors, but typically only 40-50% of those people send in donations, so the rescues don’t really know what they are going to end up getting for each dog.

With FundRazr, campaigns are created and funds are collected for each dog, so that shelters can be sure they have enough for a dog’s spay/neuter, boarding and transportation costs.

People like to see and choose a dog they want to donate to and help save. Everyone can see how much this particular dog has in its FundRazr’s rescue fund. This keeps supporters motivated and focused on one dog’s needs. Also helps us keep track of funds after the dog goes to rescue. So much easier!”

“What are the benefits of using FundRazr?”

Amy Adams, Partners for Pets: “Our donations were greatly increased by the use of FundRazr. Our dogs get more visibility on social media networks, and as the result, we receive more contributions.

We don’t have to wade through Paypal to find donations, we just go to our FundRazr profile and click on campaigns’ pages, we know how much to send to the rescue.

We reduced the euthanasia rate from 85% of the dogs being euthanized to less than 20% being euthanized. Partners used FundRazr to help save the lives of literally thousands of dogs!”

Summarizing the above, we’d like to focus on the following steps that this non-profit animal advocate has been taking for their success:
  1. Make sure that you have a Facebook page for your animal non-profit. It will help build your online community where people can connect with your shelter / rescue, e-meet your animals and follow your news and progress.
  2. Provide regular updates about animals and your activities that are relevant to the supporters you want to reach out to. Post pictures and videos of animals who still need help and share success stories of saved ones.
  3. Use a crowdfunding platform to reach more people. Usually we do help others without shouting out on social media, sharing with our friends. Crowdfunding platforms, like FundRazr, helps spread the word about donations to a non-profit by sending contributors’ activities from a fundraising campaign page to the news feeds of their friends. And it’s a well-known fact that people need to see others donating to a cause to get involved.
  4. Focus on one pet at a time. Many of us like to be able to track the impact of our donations. That’s why it’s better to create a campaign for each pet in order to tell its story and needs, communicate with supporters, keep tracking of money raised, while getting all campaign’s activities posted on Facebook and other social media channels.
What do you think about crowdfunding as way non-profits can raise money for pets in need? Can you add any other steps to success?


In which country do people give most to charity? Each year the Charities Aid Foundation (CAF) publishes its “World Giving Index” report to show a number of people who donated money to non-profits, helped a stranger or volunteered. Last year the United States of America has risen to first place in the rankings based on these three measures of giving behaviour. However Australia’s giving score was the highest one.

Here at FundRazr, we’ve found it interesting to reveal our most charitable countries. The platform helps raise money for causes and projects in 37 countries including all continents of the world.

Our infographic discloses some exciting points, like which world’s top 20 GDP countries are the most generous, how much money on average people give per donation, what they give money for.

Have you found your country on our map? Please share your thoughts on global philanthropy in comments below.


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