Whether you’re a fundraising aficionado or a newbie just starting out, kudos to you. It can be exciting to plan and launch a fundraising campaign, but it also can drain you.
Without the proper tools, you can end up exhausted and overworked. So, before you start your next fundraising campaign, consider these five tools:
Make It Mobile
While mobile apps can be very useful, you’ll also want to think about your mobile device itself. Smartphones have different features that can help you depending on your type of project. For example, the new HTC One M8 features the HTC Duo Camera that lets you take first-rate pictures as well as the HTC Zoe that can capture 20 photos and a short video clip. You then can use these to make an animated gallery that can be shared with donors.
Make It Social
Social media is a great way to spread the word about your fundraiser. You can write posts about your cause or promote and distribute any publicity your fundraiser receives in the media, whether it’s on another blog, in a magazine or on the radio or TV. You also can take advantage of your photos on platforms like Instagram. Post a picture of the walk/run you just did or your efforts to get ready for your next event. Then, remind people to attend and donate to your cause on Twitter and Facebook. Social media also is a great tool for redirecting donors to your website.
Make It Top of Mind
In order to have a successful fundraising campaign, people need to know about your cause. While social media channels are a great resource and word-of-mouth referrals can be helpful, email is still one of the best options for getting the word out. If you want to be strategic about sending emails to those on your list, consider a tool like MailChimp. With easy ways to automate and personalize the messages you send, your donors will not forget you and will know what is happening with your campaign. As a tip, if you want to be more effective with your emails, keep the frequency to a minimum and send personal stories along with your note.
Make It Rewarding
People like to give to charities because they care about the impact they can make, but they also like to feel good afterward. In order to make sure your fundraising campaign is one that will have loyal and repeat donors, consider using customer relationship management (CRM) software. Some of these solutions, like RoundCorner, offer non-profit specific CRM capabilities. This helps you maintain relationships with your supporters, keep records of prior communications and donations and encourage future engagements. Those who back your mission should know you care enough to nurture your connection with them.
If you’re gearing up for a big fundraising push, remember why you’re doing this in the first place. The worthy cause you’re working hard for deserves to have a polished and effective campaign. So, give these tools a try and see what works best for your fundraising campaign.