People are often wondering how to get maximum exposure for their crowdfunding campaign using Facebook. We have spoken before on how social sharing is crucial if you want to get maximum reach for your crowdfunding efforts. This article will focus on the importance of the Facebook Status Update in order to crowdfund successfully.

FundRazr user Lisa Mazzotta says that a crowdfunding campaign:

“Is not something you can leave and expect to generate any sort of success with just putting your campaign up there. Great, you have made a video, great you have filled out the synopsis of what you’re doing but unless you include all the important elements and then work on it every day, you won’t see any traction with it.”

Facebook Status Update

Why should I post a Facebook Status Update?

Once you create a crowdfunding campaign, and include all the important elements, you want to start raising money. In order to do that you must aim to have a presence on your friends’ News Feed throughout your campaign. A status update allows Facebook users to share their thoughts, news and important information with friends. A status is usually short and gives information without going into too much detail. [click to continue...]


1. Provide your followers with useful, interesting and retweetable content
A non-profit that shares and retweets unique, interesting content is likely to be much more successful on Twitter than one that is overloading its account with fundraising asks and self-promotional tweets. Perception is key and people will be more responsive to accounts that a perceived as engaging, rather than self-promoting.

2. Write clear and concise tweets
Tweets should be well written and thoughtful. Tweets that are written in complete sentences without abbreviations are easier to read, and thus, are retweeted much more often. Second, tweets that end in either a period or a colon before the link are also retweeted more often and thus tend to have higher click-through rates. Unless you are a celebrity, a messy, convoluted tweet loaded with hashtags and incomplete dialogue isn’t worth tweeting; take the time to construct a thorough and thoughtfully formatted tweet.

3. Curate Quality Content through Retweeting
Don’t just tweet; retweet other’s information as well. Retweeting adds variety to your feed and engages followers, creating better credibility and quells any perceptions that your organization is over-marketing itself. Only a small number of nonprofits can generate enough quality content to exclusively tweet their own content; therefore, curating other content is a vital step to helping improve your Twitter following and engagement. Adding retweets to your strategy will help draw more attention towards your original content.

4. Tweet or retweet 2-8 times per day
In order to maintain a strong presence, it is important to tweet multiple times a day, but don’t overdo it! Sending out more than one tweet hourly actually decreases your click-through rate; however, for a nonprofit to remain relevant on Twitter it should tweet at least twice daily. The more active your organization is on Twitter, the better your presence will be; however, be aware of over-saturation actually detracting from your following. If you send out more than one Tweet hourly, consider decreasing your tweet rate and study the results to settle upon an optimal tweet-to-retweet rate.

* Tip: Include links in your tweets Tweets with links have an 86% higher retweet rate. Most highly shared tweets on Twitter links to external content. Your organization should utilize a strategy of posting shareable content, such as: Blog posts, news articles, videos etc.

5. Tweet on the Weekends
Your organization may not operate on the weekend, but that doesn’t mean that no one follows Twitter. Most brands do not tweet on the weekend; therefore, by tweeting on the weekend (yes, the weekend!), your organization will stand out from others. You might ask, however, how do I tweet when no one is in the office on weekends? No need to fret, you don’t have to be in the office to tweet on the weekend. There a great tools like Hootsuite that allow you the ability to schedule your tweets in advance. Simply pre-schedule weekend tweets during the workweek. Be sure to schedule at least one tweet on both Saturday and Sunday.

6. Upload Photographs & Infographics; make sure they are properly sized
Tweets with photos and videos are retweeted at much higher than those that don’t. When tweeting information, an infographic can be a great way to create a pleasing visual representation of your message and will engage your followers. The last thing you want, however, is to post a great picture, only to realize it is too big and has to be cropped. Seeing a picture in its entirety gives more depth to its meaning. Pictures that are cropped are significantly less retweeted than those that are not. In order to avoid this, try to keep your photo at 525 x 262 pixels; this the ideal Twitter photo size and will ensure you won’t have to crop your picture.

7. #Don’t #overdo #hashtags
Use hashtags strategically to mention important causes, campaigns and events – but NOT in every tweet! Using too many hashtags make your tweets much harder to read and, as a result, are less likely to be retweeted. Often, tweets without hashtags actually have better output than those with them. In fact, posting more than two hashtags will likely decrease your posts retweet rate, so be sure to #use #them #sparingly!

* Tip: Post with and without hashtags to give a gauge as to which strategy may work better for your organization.

8. Add a “follow button” to your online sources
Adding a follow button to your blog, website, or publication can help create more reader engagement. Having a button also makes it more convenient for readers to tweet out your information. Rather than going through the process of opening twitter and posting the information, having a button gives readers and followers the convenience of retweeting recent information on the spot—from your publication—which is more likely to increase activity and engagement.

9. Use your logo as your profile image
Be sure to have your logo as your Twitter avatar. Having your organization’s logo on your twitter account will make you more recognizable and credible, which will help with engagement as followers are more likely to act on a cause if they feel a visual connection with an organization.
10. Put Statistical and Quotable Tweets in image format
Posting stats and quotes is common on Twitter, but if you are only posting text, your tweets can become boring and reader engagement could drop. Statistics and quotes that are in image format are more likely to be retweeted. Images capture our attention quicker and keep us engaged for longer. As a result, follower activity increases, meaning more promotion for your organization.

11. Be familiar with the Twitter Analytics Dashboard
Being familiar with Twitter analytics will be useful in helping you gauge and understand analytics like your retweet, click-through, and impression rates. Be sure to have this tool on hand so you can consistently monitor and update your organization’s social media output

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Social media is a vital medium for promoting and generating traffic to your campaign.

In case you have had any doubts about the importance and impact of social media, statistics like these, as presented by our designer Vanessa Kazakoff, will emphasize why your campaign should be active on social media.

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Crowdfunding is a great way to raise money for your cause, but before you start your campaign, make sure you incorporate the right components into your campaign before launching it. FundRazr makes the campaign creating experience simple and easy; but before you start your campaign, comprise a small game plan. Make sure you have these 6 essential components to help your campaign launch successfully.

1. An Effective Title

Your title is a critical component towards the success of your campaign. Titles are the first thing that viewers read when browsing through multiple campaign posts. Viewers may not search your page more in depth if your title isn’t very good. Include the name of the person, group or organization that needs help, provide a clear call to action, and add a personal tone to your message. Your title shouldn’t be too wordy, but it should articulate a clear focus for the purpose of your campaign. These characteristics will make your title more outstanding when trying to collect donations.

2. Presence on Social Media

FundRazr provides easy access to social media platforms and is the more socially active than other crowdfunding sites. I was able to share my campaign on Facebook, Twitter, and LinkedIn as well as email and embed links. Social media can be a great medium for generating widespread awareness for your campaign. Using mediums like Facebook will allow you to reach out to those in your networks, as well as connecting with people you may not know. You can use social media to provide updates, raise awareness, exchange comments, and various other interaction tools that can help give your campaign more attention. [click to continue...]


Crowdfunding is popular these days, and for the most part, it’s a good thing, but there will always be scammers who want to take advantage of it. But if you expect crowdfunding to be full of fraudulent campaigns, postings, accounts and donations, you would be mistaken. Crowdfunding platforms have developed a sophisticated system of monitoring fraud and squeezing it out. While a set of protecting actions vary from one platform to another, some of them, like FundRazr, have an in-house team dedicated specifically to prevent fraud.

However, you could do some basic checks before donating to a crowdfunding campaign too. With rising popularity of raising money online, internet scammers become more and more creative. Thus, a simple investigation can be a very effective way to avoid fraud while contributing to a cause or a project.


Though defining crowdfunding fraud can be challenging, take the following steps: [click to continue...]


You have read our tips for Facebook and Twitter; now, we are going to teach you how to pitch your stories to the news! Statistics suggest that campaigns that have received news coverage (both online or offline) raised 2 to 3 times more than campaigns that don’t. Furthermore, campaigns with news coverage also receives more anonymous donations. Examples of news covered campaigns include the Orly’s campaign and the Mama Jade campaign.

This blog post is going to teach you the basics of media outreach: news outlet selection, contact, email content, and follow up.

News Outlets

New outlet selection is very important given every news source covers certain types of news. For example, TechCrunch covers tech while TMZ covers gossip.

For basics, We recommend you tell you your story to local newspapers because:

1) They are easier to obtain coverage because they cover a niche area, so less competition.

2 )Your story is likely to be about someone in the community, so it’s very relevant to the readers; therefore, very likely to be covered.

Local newspapers include community papers, county papers, municipal papers and provincial/state paper. If you don’t know any local media sources in your area, a simple google search termed “___area newspaper” will give you plenty to choose from.

To ensure coverage, we recommend that you contact at least 15 to 20 media outlets (TV, news paper, online news, radio). After all, the more people you pitch to, the more likely your story will be covered.

How to Get News Coverage


To contact a News outlet, you must [click to continue...]


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Last week, your mom called and told you your favorite aunt has cancer. After getting over the shock of the sad news, you decided to do something tangible to raise money for your dear aunt. And, because you are a runner, you immediately thought of organizing a fun run in her honor. While this is […]

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