Once you’ve completed your fundraising campaign set up, it can be tempting to shout it out from the rooftops immediately. Before you jump up and shout it out, you should take a breath and consider a soft launch to build up some internal momentum before you go to the masses. While it’s easy to lean […]
More and more, nonprofits are facing a growing communications challenge with ever more skeptical audiences. Research shows that donors, and millennials especially, are likely to stop donating to a cause if they do not clearly understand the direct impact of their money. What is ‘Impact’? Results can be categorized a few different ways – you […]
Everyone has a birthday (whether they like it or not)! Birthdays present a tremendous opportunity to make your donors feel valued. In the corporate space, it’s not uncommon to collect birthday data from customers to market specialized deals to them. For example, Sephora’s inexpensive birthday gifts and greetings for customers keep community engagement high and […]
Aprons for Gloves uses FundRazr’s sub-campaigns to easily track who’s raising money for the cause while making it as easy as possible for contenders to engage their audiences with Aprons for Gloves-branded content.