On Thanksgiving we give thanks, on Black Friday we get deals, on Cyber Monday we get online and on #GivingTuesday we give back.This year FundRazr has joined the global movement #GivingTuesday, celebrated on Tuesday December 2nd. #GivingTuesday is a global day dedicated to giving to others. It is a day for charities, families, businesses, communities and students around the world to come together for one common purpose: to celebrate generosity and to give.
Whether you’re currently running a fundraising campaign or plan to start one, #GivingTuesday is the perfect way to boost your campaign and make the most of this global event. Leverage #GivingTuesday this year by encouraging others to celebrate the spirit of giving. Ask your networks to give hope, give time, give money and give because it helps the many charities and causes to address the number global issues impacting the world.
Below are 3 vital tips on how to get noticed leading up to and on #GivingTuesday.
1) Send A Personal Email
Email your friends, family, work colleagues and networks about #GivingTuesday. Send them a personalized message and share with them about #GivingTuesday and what you are doing to give back to a cause you’re passionate about. Ask them to get involved by contributing and sharing your fundraising campaign.
2) Use #GivingTuesday On Social Media
As you can see we have extensively used the hashtag #GivingTuesday, and those who join the movement use it too. People use the hashtag symbol # before a relevant keyword or phrase in their social media messages to categorize their messages and help them show more easily in a search. Clicking #GivingTuesday in any message shows you all the others marked with that hashtag. Keep sharing your campaign throughout your social networks and use #GivingTuesday. Remember to include the URL link to your fundraising campaign so people can take action right away.
3) Reach Out To Local Media
#GivingTuesday has a strong presence online right now. Take advantage of that by reaching out to your local media (newspapers, online news, blogs and radio). Write a pitch about what you’re raising money for and how it’s an opportunity for people to join the #GivingTuesday movement. Statistics suggest that campaigns that have received news coverage (both online or offline) raised 2 to 3 times more than campaigns that don’t. Click here to learn how to pitch your story to the media.