by Camara Cassin
If you want to have a successful fundraiser online one of the key ingredients is having a Facebook Page. Not a group, not a profile, a Page for your cause. It’s like having a mini website where people can connect with your cause, get regular updates, and see your FundRazr campaign. A Facebook Page (from now on referred to as FB page) will be the hub of your entire online fundraising campaign. FundRazr has tools to share with many other types of social media – however Facebook is still #1 in the world for social networking sites.
A FB page can be accessed by anyone. It is public domain. You can, however, block people from viewing it if you want. Whereas most FB groups are by invitation and have a limited number of “members” a FB page can have unlimited “Likes”. Having a page makes it easy for the people that are interested in your cause to find out more, and interact and connect.
How it works:
When you create a page it is important to include details such as filling out the Info and Description pages, you can also add other administrators under “manage permissions”. You can do that at the top of your page. Locate the drop down button on the upper right then click on “Edit”.
Now you should have a feel for what is going on! Sharing pictures on your wall will automatically put them in your “highlight” bar above your wall. Be sure to allow people to comment on your wall. If they can’t interact they are unlikely to visit repeatedly. Posting regular updates and photos about how things are going will help people to connect and visit your page more often to find out what is going on. You can also post videos and questions. The questions feature is a really good one to use to get people more involved with your cause. You can ask anything you want, but people enjoy being heard and giving their feedback – no matter what the question is.