How an “Ice Bucket Challenge” Raised Millions for ALS Association

TatyanaKapkan LifeRazr

Are you anxiously checking your Facebook to find out whether you’ve got nominated for the Ice Bucket challenge? If not, then you should!

Hundreds of thousands are pouring buckets of ice water over their heads and posting videos of themselves on Facebook. I haven’t been nominated yet, but it looks like a lot of fun. However the Ice Bucket Challenge has its own story and purpose.


A former Boston College Baseball player, Peter Frates, who has ALS, amyotrophic lateral sclerosis, which is better known as Lou Gehrig’s Disease, challenged his friends and family to dump a bucket of ice water on themselves, film and share it over social media to spread the word about this disease. The Ice Bucket Challenge went viral with great support of Peter`s friends, friends of friends, coverages on several national news websites, attention and participation of celebrities and business executives like Justin Timberlake and Bill Gates, and millions of social media philanthropists every day.

All you`ve got to choose from is either accept the challenge within 24 hours or donate $100 to the ALS Association. (Many do both).

Here is how the Ice Bucket Challenge works:

  1. Someone makes a video of you dousing yourself with ice water
  2. Challenge a few friends to do the same within 24 hours
  3. If they refuse to do it, they have to donate to the ALS Association
  4. If they accept the challenge they can still donate and will have a video to show on social media

According to the ALS Association, as of August 20th, they have raised $31,5 million since July 29th compared to $1.9 million during the same period last year. Some have criticized the campaign for the little impact on the cause because of the fun part, saying that people should just donate to the non-profit.

But, honestly, the ALS wouldn`t raise such a high level of awareness without these videos of people throwing ice water on themselves. This is such a powerful example of social media connecting people for a good cause with having a bit of fun!

In Peter`s video, he said:

“The story right now goes: You’ve got ALS, have it for a little while, a long while, but either way, the end is always the same. ALS always wins. So in order to rewrite the end of it, we need to raise awareness, money.”

So. Take initiative. Create your challenge in order to help your favorite charity.

Raise awareness and money using social media.