People always wonder: “What are the benefits of raising money for animal rescue non-profits online? What’s the secret to make it work?”
Here is our interview with the founder of one of the incredible non-profit animal advocates, Partners for Pets, revealed their best practices on how to build an online community of support, the benefits of using crowdfunding platforms designed for Facebook, like FundRazr, and why setting up a fundraising channel for each individual pet is a good idea.
Who are Partners for Pets?
Partners for Pets is a group of volunteers who supports a variety of shelters in the USA, coordinates rescues for animals and increases their chances for adoption. Watch their video to find out how Partners for Pets have raised over $550,000 and saved more than 3,500 pets with a help of crowdfunding.
Reasons for Success
“How have you built an online community of supporters?”
Amy Adams, Partners for Pets: “We are almost exclusively a social media group. We focus on Facebook, but also have Twitter and Instagram pages.
We built our community on Facebook by posting nearly around the clock with admins in different time zones around the world. We keep our page very consistent and try to balance pleas for help with happy photos and stories when we can.
The shelter we volunteered at has two euthanasia days per week so the evening before we do blasts of posts on Facebook and Twitter for each dog on the list with a story, a FundRazr campaign’s link, and a dog’s photo.
We also have volunteers who send emails twice a week the day before euthanasia with dogs’ information and fundraising campaigns’ pages.
We try to stress how much dogs need in their campaigns and if we are able to raise enough funds for them.”
“Why do you set up a fundraising channel for each animal?”
Amy Adams, Partners for Pets: “When crowdfunding to save dogs, the challenge is how to get the donors’ and rescues’ attention when there are thousands of other dogs who need help in shelters. Many shelters take pledges from donors, but typically only 40-50% of those people send in donations, so the rescues don’t really know what they are going to end up getting for each dog.
With FundRazr, campaigns are created and funds are collected for each dog, so that shelters can be sure they have enough for a dog’s spay/neuter, boarding and transportation costs.
People like to see and choose a dog they want to donate to and help save. Everyone can see how much this particular dog has in its FundRazr’s rescue fund. This keeps supporters motivated and focused on one dog’s needs. Also helps us keep track of funds after the dog goes to rescue. So much easier!”
“What are the benefits of using FundRazr?”
Amy Adams, Partners for Pets: “Our donations were greatly increased by the use of FundRazr. Our dogs get more visibility on social media networks, and as the result, we receive more contributions.
We don’t have to wade through Paypal to find donations, we just go to our FundRazr profile and click on campaigns’ pages, we know how much to send to the rescue.
We reduced the euthanasia rate from 85% of the dogs being euthanized to less than 20% being euthanized. Partners used FundRazr to help save the lives of literally thousands of dogs!”
Summarizing the above, we’d like to focus on the following steps that this non-profit animal advocate has been taking for their success:
- Make sure that you have a Facebook page for your animal non-profit. It will help build your online community where people can connect with your shelter / rescue, e-meet your animals and follow your news and progress.
- Provide regular updates about animals and your activities that are relevant to the supporters you want to reach out to. Post pictures and videos of animals who still need help and share success stories of saved ones.
- Use a crowdfunding platform to reach more people. Usually we do help others without shouting out on social media, sharing with our friends. Crowdfunding platforms, like FundRazr, helps spread the word about donations to a non-profit by sending contributors’ activities from a fundraising campaign page to the news feeds of their friends. And it’s a well-known fact that people need to see others donating to a cause to get involved.
- Focus on one pet at a time. Many of us like to be able to track the impact of our donations. That’s why it’s better to create a campaign for each pet in order to tell its story and needs, communicate with supporters, keep tracking of money raised, while getting all campaign’s activities posted on Facebook and other social media channels.