How Internal Fundraising Can Ensure Greater Campaign Success

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Once you’ve completed your fundraising campaign set up, it can be tempting to shout it out from the rooftops immediately. Before you jump up and shout it out, you should take a breath and consider a soft launch to build up some internal momentum before you go to the masses. While it’s easy to lean on your nonprofit’s external advocates …

Setting SMART Goals for Your Fun Run/Walk Fundraising Event

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Like any fundraising event, charity runs and walks need to have clear goals to be successful. Planning can be stressful, and we know it’s easy to get all caught up in the logistics of coordinating the actual event, but it’s imperative that you start out with well-defined goals and a strategy to achieve them. Thanks to their inherent operating costs, …

Leveraging the Relationship Between Fundraising Dollars and Impact

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More and more, nonprofits are facing a growing communications challenge with ever more skeptical audiences. Research shows that donors, and millennials especially, are likely to stop donating to a cause if they do not clearly understand the direct impact of their money. What is ‘Impact’? Results can be categorized a few different ways – you can have outputs, outcomes, and …

Making the Most of Birthday Data

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Everyone has a birthday (whether they like it or not)! Birthdays present a tremendous opportunity to make your donors feel valued. In the corporate space, it’s not uncommon to collect birthday data from customers to market specialized deals to them. For example, Sephora’s inexpensive birthday gifts and greetings for customers keep community engagement high and increase foot traffic into stores. …

Take Charge of #GivingTuesday with these Tips + Templates

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Every year we talk about #GivingTuesday and we give a few tips like 3 Ways to Make the Most of #GivingTuesday in 2015 and 3 Tips for Getting Noticed on #GivingTuesday. By now you know the basics, you need to maximize your fundraising efforts on #GivingTuesday to catch the wave of holiday generosity early. There’s more to it than tweeting …

Tax Receipts: When to Collect Donor Information

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One of the many features we offer for non-profit organizations is the ability to automatically issue custom tax receipts. After a contribution is successfully completed to a nonprofit’s crowdfunding campaign, we’ll ask the donor for their information to issue them a tax receipt. This is why we do the data collection after the transaction. Make it at Easy as Possible …

How to Use LinkedIn for Your NonProfit

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LinkedIn is integral to telling your nonprofit organization’s ‘professional’ story. With over 400 million professional users, LinkedIn is a great resource for potential donors and potential partner corporations. Think of LinkedIn as a constant, virtual networking event at your disposal. You want to be on your A-game so you can: Share your organization’s elevator pitch with the professional world Share …

To the Next Level: How to Convert Your Social Media Followers into Donors

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People are quick to like the causes they care about on social media. They’ll dole out the likes, shares, and retweets with abandon, but getting your followers to step up and support your cause with their hard-earned money requires more work. The good news is that if they’re already engaging with you on social media, they’re more likely to donate. …