Setting SMART Goals for Your Fun Run/Walk Fundraising Event

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Like any fundraising event, charity runs and walks need to have clear goals to be successful. Planning can be stressful, and we know it’s easy to get all caught up in the logistics of coordinating the actual event, but it’s imperative that you start out with well-defined goals and a strategy to achieve them. Thanks to their inherent operating costs, …

Leveraging the Relationship Between Fundraising Dollars and Impact

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More and more, nonprofits are facing a growing communications challenge with ever more skeptical audiences. Research shows that donors, and millennials especially, are likely to stop donating to a cause if they do not clearly understand the direct impact of their money. What is ‘Impact’? Results can be categorized a few different ways – you can have outputs, outcomes, and …

Making the Most of Birthday Data

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Everyone has a birthday (whether they like it or not)! Birthdays present a tremendous opportunity to make your donors feel valued. In the corporate space, it’s not uncommon to collect birthday data from customers to market specialized deals to them. For example, Sephora’s inexpensive birthday gifts and greetings for customers keep community engagement high and increase foot traffic into stores. …

Take Charge of #GivingTuesday with these Tips + Templates

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Every year we talk about #GivingTuesday and we give a few tips like 3 Ways to Make the Most of #GivingTuesday in 2015 and 3 Tips for Getting Noticed on #GivingTuesday. By now you know the basics, you need to maximize your fundraising efforts on #GivingTuesday to catch the wave of holiday generosity early. There’s more to it than tweeting …

Fundraising for the #NoDAPL Resistance

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As you probably know by now, the Standing Rock Sioux have been engaged in a protest against the construction of the controversial Dakota Access Pipeline, which will destroy sacred sites, and pose a huge ecological risk that extends to potentially poisoning their water supply. The original crowdfunding goal was modest: $5,000, enough to help a few dozen people camping in …

New on FundRazr: Unbeatable Easy-to-Use Video Features

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Storytelling is the driving force behind successful fundraising, and video is the greatest storytelling tool at your disposal for increasing engagement and creating a real connection with your audience. We know that not every person who needs to raise money has the time to shoot and edit a professional video, so we’ve made it even easier for you to tell …

Tax Receipts: When to Collect Donor Information

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One of the many features we offer for non-profit organizations is the ability to automatically issue custom tax receipts. After a contribution is successfully completed to a nonprofit’s crowdfunding campaign, we’ll ask the donor for their information to issue them a tax receipt. This is why we do the data collection after the transaction. Make it at Easy as Possible …

New on FundRazr: Run Your Crowdfunding Campaign Under Your Own Brand

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When you’re running a crowdfunding campaign for an organization, whether you’re campaigning for a non-profit or a new business, you can lose a lot of brand equity on your crowdfunding page. We believe that your brand is a powerful part of what engages your followers and instills trust – and that trust is imperative to securing contributions. Your supporters are …

Pre-Crowdfunding Marketing is Not Optional

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Think of your crowdfunding campaign like a big project launch opening party. If you were throwing a party, you wouldn’t keep it a secret until the day of – if you did, no one would show up! Treat your crowdfunding campaign like an event that you’re selling tickets to – build momentum and get buy-in before your launch date. Spend …

How to Use LinkedIn for Your NonProfit

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LinkedIn is integral to telling your nonprofit organization’s ‘professional’ story. With over 400 million professional users, LinkedIn is a great resource for potential donors and potential partner corporations. Think of LinkedIn as a constant, virtual networking event at your disposal. You want to be on your A-game so you can: Share your organization’s elevator pitch with the professional world Share …