When Greenest City, a Toronto environmental nonprofit, decided they wanted to reclaim a vacant lot and turn it into Milky Way Garden, a space for community agriculture, they knew the most effective online fundraising campaign possible would be crucial to their success. With a hefty goal of $25,000, they’d need to make it crystal clear to potential donors the impact …
If you’re reading this, you’re probably no stranger to the world of online fundraising. Crowdfunding is a powerful way to connect your cause with the people who care about it, and FundRazr’s mission is to help you do so on your own terms, under your organization’s own branding. Today, we’re going back to basics: showing you how to set up …
This year, after the madness of Black Friday and Cyber Monday, join FundRazr as we take part in Giving Tuesday. Bringing people together and helping the community, the way that retailers work together to help the economy, Giving Tuesday is recognized in Canada, the United States, and 98 other countries as a chance to give back to those who need …
As a nonprofit organizer, have you ever had a supporter or volunteer come to you with an idea for how they can pitch in and help with your fundraising efforts? Perhaps they want to set out on a sponsored run, or shave their head to raise funds for your organization! Of course it’s great to hear that your cause inspires …
If you’ve ever run a fundraising campaign before, you may have noticed that they tend to start and finish with a bang, but the middle is more like a whimper. It’s not just you – it happens to almost all campaigns across all platforms. While it’s no fun when you’re in it, if you know it’s coming you’re already a …
Once you’ve completed your fundraising campaign set up, it can be tempting to shout it out from the rooftops immediately. Before you jump up and shout it out, you should take a breath and consider a soft launch to build up some internal momentum before you go to the masses. While it’s easy to lean on your nonprofit’s external advocates …
Like any fundraising event, charity runs and walks need to have clear goals to be successful. Planning can be stressful, and we know it’s easy to get all caught up in the logistics of coordinating the actual event, but it’s imperative that you start out with well-defined goals and a strategy to achieve them. Thanks to their inherent operating costs, …
More and more, nonprofits are facing a growing communications challenge with ever more skeptical audiences. Research shows that donors, and millennials especially, are likely to stop donating to a cause if they do not clearly understand the direct impact of their money. What is ‘Impact’? Results can be categorized a few different ways – you can have outputs, outcomes, and …
Everyone has a birthday (whether they like it or not)! Birthdays present a tremendous opportunity to make your donors feel valued. In the corporate space, it’s not uncommon to collect birthday data from customers to market specialized deals to them. For example, Sephora’s inexpensive birthday gifts and greetings for customers keep community engagement high and increase foot traffic into stores. …
Every year we talk about #GivingTuesday and we give a few tips like 3 Ways to Make the Most of #GivingTuesday in 2015 and 3 Tips for Getting Noticed on #GivingTuesday. By now you know the basics, you need to maximize your fundraising efforts on #GivingTuesday to catch the wave of holiday generosity early. There’s more to it than tweeting …
