How Internal Fundraising Can Ensure Greater Campaign Success

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Once you’ve completed your fundraising campaign set up, it can be tempting to shout it out from the rooftops immediately. Before you jump up and shout it out, you should take a breath and consider a soft launch to build up some internal momentum before you go to the masses. While it’s easy to lean on your nonprofit’s external advocates …

Leveraging the Relationship Between Fundraising Dollars and Impact

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More and more, nonprofits are facing a growing communications challenge with ever more skeptical audiences. Research shows that donors, and millennials especially, are likely to stop donating to a cause if they do not clearly understand the direct impact of their money. What is ‘Impact’? Results can be categorized a few different ways – you can have outputs, outcomes, and …

To the Next Level: How to Convert Your Social Media Followers into Donors

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People are quick to like the causes they care about on social media. They’ll dole out the likes, shares, and retweets with abandon, but getting your followers to step up and support your cause with their hard-earned money requires more work. The good news is that if they’re already engaging with you on social media, they’re more likely to donate. …