How Internal Fundraising Can Ensure Greater Campaign Success

Trish Sissons NonProfits, Tips & Tricks Leave a Comment

Once you’ve completed your fundraising campaign set up, it can be tempting to shout it out from the rooftops immediately. Before you jump up and shout it out, you should take a breath and consider a soft launch to build up some internal momentum before you go to the masses. While it’s easy to lean on your nonprofit’s external advocates …

Leveraging the Relationship Between Fundraising Dollars and Impact

Trish Sissons About Crowdfunding, NonProfits, Tips & Tricks Leave a Comment

More and more, nonprofits are facing a growing communications challenge with ever more skeptical audiences. Research shows that donors, and millennials especially, are likely to stop donating to a cause if they do not clearly understand the direct impact of their money. What is ‘Impact’? Results can be categorized a few different ways – you can have outputs, outcomes, and …

Making the Most of Birthday Data

Trish Sissons NonProfits, Tips & Tricks Leave a Comment

Everyone has a birthday (whether they like it or not)! Birthdays present a tremendous opportunity to make your donors feel valued. In the corporate space, it’s not uncommon to collect birthday data from customers to market specialized deals to them. For example, Sephora’s inexpensive birthday gifts and greetings for customers keep community engagement high and increase foot traffic into stores. …